Current position of PIA's corporate image
Current Position of PIA's Corporate Image is not satisfactory in the light of air accidents occurred in past decades and as well as recently.
Find weaknesses in the corporate image
There are many weaknesses which are related to the management of PIA like recruitment of uneducated, untrained, non-technical and non professional staff on political basis and due to corruption, communication system, advancement in technology etc. But I think most important factor which ruins the corporate image of PIA is that facts and figures of the accidents are not truly presented to the peoples nor any investigation report has been published till today which is due to political factors. Such Important things / events have key importance to the Corporate Image because these events will not only view on national media but also on international media. If management fails to deal with them properly and efficiently then Corporate Image will suffer badly.
Following measure should be taken by PIA to regain its lost Corporate Image
- PIA has to evaluate its current corporate policy which is based on Quality Management Principle and make sure that the pre-requisite requirements are purely fulfill by PIA.
- PIA has to conduct a SWOT Analysis and PIA has to overcome on its all Weakness in the Management Procedures and Functions. PIA has to adopt all the opportunities specially relating to the effective publicity.
- Moreover, PIA has to invest in promotional activities which will help PIA to recast its corporate image.
- Peoples are Key to the success of any organization So PIA has to improve its HRM as well by employing highly educational and skilled staff to meet necessary requirement which will overall helps PIA to regain its lost Corporate Images as recently Best Hajj Operation in 2012 was not only acknowledge by people of Pakistan as well as Saudi Civil Aviation Authority also admire the best performance of PIA.
- The corporate name and logo must also be consistent with the overall corporate image.
- A successful corporate image must also be believable. That is, the image must be relatively close to your actual behaviors to be credible.
required urgently
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