Identify which international company derives almost three-quarters of its revenues from the global marketplace?
Þ Toyota
Þ General Motors
Þ Exxon Mobile
Þ Nokia
choripaychori@ymail.com: Question No: 8 ( Marks: 1 ) - Please choose one
Identify the exact sequence of international marketing that you have learnt in your course.
Þ Analyzing opportunities, strategy development, targeting, marketing mix,
implementation
Þ Analyzing opportunities, targeting, marketing mix, strategy development,
implementation
Þ Analyzing opportunities, targeting, strategy development, marketing mix,
implementation
Þ Analyzing opportunities, marketing mix, targeting, strategy development,
implementation
choripaychori@ymail.com: Question No: 14 ( Marks: 1 ) - Please choose one
Which of the following country is reputed to have passed the most stringent green marketing laws that regulate the management and recycling of packaging waste?
Þ France
Þ England
Þ United States
Þ Germany
choripaychori@ymail.com: Question No: 15 ( Marks: 1 ) - Please choose one
A nonbonding agreement between parties to resolve disputes by asking a third party to mediate differences is called:
Þ Arbitration
Þ Litigation
Þ Conciliation
Þ Compromise
choripaychori@ymail.com: Question No: 16 ( Marks: 1 ) - Please choose one
Which of the following mode of international business dispute resolution is nonbonding agreement between parties to resolve disputes by asking a third party to reconcile differences?
Þ Litigation
Þ Mediation
Þ Compromise
Þ Arbitration
choripaychori@ymail.com: Question No: 20 ( Marks: 1 ) - Please choose one
Which of the following Hofstede's dimension emphasis that the people belongs to a group and look after on exchange for loyalty?
Þ Power distance
Þ Collectivism
Þ Uncertainty avoidance
Þ Achievement
Question No: 21 ( Marks: 1 ) - Please choose one
Which of the following elements of geography are considered to be very important environmental considerations when assessing a market?
Þ Coal-burning industries and amount of river travel
Þ Land mass density and population density
Þ Climate and physical terrain
Þ Number of usable maps and literacy rate
choripaychori@ymail.com: Question No: 25 ( Marks: 1 ) - Please choose one
Which of the following trade terms is used most frequently by exporter?
Þ Free alongside ship (FAS)
Þ Free on board (FOB)
Þ Cost and freight (CFR)
Þ Cost, insurance, and freight (CIF)
choripaychori@ymail.com: Question No: 26 ( Marks: 1 ) - Please choose one
If ABC Ltd knows that its market share in Pakistan has dropped 13 percent in the first quarter of the year but does not know what might have contributed to this decline, it is in which stage of the marketing research process?
Þ Hypothesis development
Þ Symptom identification
Þ Problem identification
Þ Data interpretation
choripaychori@ymail.com: Question No: 27( Marks: 1 ) - Please choose one
Your assistant wants to use secondary data exclusively for the current research project. You advise him that the use of secondary data has some potential problems. Which of the following is not one of them?
Þ All of the needed data is rarely available
Þ It may not be useable for research purpose
Þ More expensive when purchased from the government
Þ You do not know why it was originally collected
choripaychori@ymail.com: Question No: 28( Marks: 1 ) - Please choose one
In the previous three years, four studies have been conducted on the characteristics of ABC Company's clients. As the firm seeks to put together a report showing trends in this area, it has a hard time locating the information contained in these study reports. What does this firm seem to need?
Þ A marketing research manager
Þ A marketing databank
Þ Survey research
Þ Primary data
choripaychori@ymail.com: Question No: 29 ( Marks: 1 ) - Please choose one
Guidelines for reading the report and evaluating the marketing research project have been developed by which foundation?
Þ Advertising Research Foundation
Þ National Research Foundation
Þ National Guideline Foundation
Þ Marketing Research Foundation
choripaychori@ymail.com: Question No: 30 ( Marks: 1 ) - Please choose one
Most cluster methods are heuristics, which are based on which of the following?
Þ Algorithms
Þ Statistical reasoning
Þ Statistical procedures
Þ Theories
choripaychori@ymail.com: Question No: 4 ( Marks: 1 ) - Please choose one
Which of the following concepts takes an "inside-out" view of the firm?
ü Selling concept
ü Market offering
ü Marketing concept
ü Societal marketing concept
choripaychori@ymail.com: Question No: 10 ( Marks: 1 ) - Please choose one
A balance of payment statement includes three accounts EXCEPT:
ü Current account
ü Capital account
ü Reserve account
ü Accrual account
choripaychori@ymail.com: Question No: 12 ( Marks: 1 ) - Please choose one
Historical data of a firm is sufficient to find which of the following information?
ü Trend in sales and profits
ü Trend in sales only
ü Trend in profits only
ü Either trend in sales or profits
choripaychori@ymail.com: Question No: 19 ( Marks: 1 ) - Please choose one
Mostly people behave in which of the following way when there is cultural change in corporate environment?
ü They feel pleasure
ü They resist against change
ü They share with peers
ü They migrate
choripaychori@ymail.com: Question No: 23 ( Marks: 1 ) - Please choose one
The pricing term indicates that the cost of goods and freight charges are included in a quoted price to the name place of debarkment. The cost of insurance is borne by the buyer is:
ü CIR (Cost, insurance & freight)
ü CFR (Cost and freight)
ü FAS (Free alongside ship)
ü FOB (Free on board)
choripaychori@ymail.com: Question No: 24 ( Marks: 1 ) - Please choose one
Which of the following describes a form of research in which a researcher evaluates on the basis of single variable?
ü Descriptive research
ü Causal research
ü Basic research
ü Applied research
choripaychori@ymail.com: Question No: 25 ( Marks: 1 ) - Please choose one
Experimental research is best suited for gathering which of the following information?
ü Unknown
ü Causal
ü Complicated
ü Interactive
choripaychori@ymail.com: Question No: 28( Marks: 1 ) - Please choose one
In creating research questionnaires, which of the following is good advice for research specialist to follow?
ü Avoid eye contact as it may confuse the respondents
ü Use care in the wording and ordering of questions
ü Questions do not have to be arranged in a logical order
ü Ask personal questions in the middle of the instrument
choripaychori@ymail.com: Question No: 29 ( Marks: 1 ) - Please choose one
Which of the following is a computer program for data preparation?
ü Microsoft Word
ü Microsoft Office
ü SAR
ü SPSS
choripaychori@ymail.com: Question No: 30 ( Marks: 1 ) - Please choose one
Guidelines for reading the report and evaluating the marketing research project have been developed by which foundation?
ü Advertising Research Foundation
ü National Research Foundation
ü National Guideline Foundation
ü Marketing Research Foundation
choripaychori@ymail.com: Question No: 10( Marks: 1 ) - Please choose one
A balance of payment statement includes three accounts EXCEPT:
Ø Current account
Ø Capital account
Ø Reserve account
Ø Accrual account
choripaychori@ymail.com: Question No: 12 ( Marks: 1 ) - Please choose one
Which of the following law formats is based on an all-inclusive system of written rules of law?
Ø Code law
Ø Interpretive law
Ø Statute law
Ø Legislative law
choripaychori@ymail.com: Question No: 12 ( Marks: 1 ) - Please choose one
Which of the following law formats is based on an all-inclusive system of written rules of law?
Ø Code law
Ø Interpretive law
Ø Statute law
Ø Legislative law
choripaychori@ymail.com: Question No: 13( Marks: 1 ) - Please choose one
A nonbonding agreement between parties to resolve disputes by asking a third party to mediate differences is called:
Ø Arbitration
Ø Litigation
Ø Conciliation
Ø Compromise
choripaychori@ymail.com: Question No: 14( Marks: 1 ) - Please choose one
All of the following have been cited as reasons that litigation should be avoided EXCEPT:
Ø Fear of creating a poor public image
Ø Loss of confidentiality
Ø Difficulty in collecting judgments
Ø All of the given are valid reasons
choripaychori@ymail.com: Question No: 17( Marks: 1 ) - Please choose one
Indicate the concept given below that explains "the human-made part of the human environment".
Ø Anthropology
Ø Sociology
Ø Personal relations
Ø Culture
choripaychori@ymail.com: Question No: 21 ( Marks: 1 ) - Please choose one
Which of the following trade terms is used most frequently by exporter?
Ø Free alongside ship (FAS)
Ø Free on board (FOB)
Ø Cost and freight (CFR)
Ø Cost, insurance, and freight (CIF)
choripaychori@ymail.com: Question No: 22( Marks: 1 ) - Please choose one
Identify the pricing term that indicates the charterer of a vessel is responsible for the cost of loading goods onto the vessel.
Ø Free in
Ø Free out
Ø Free in and out
Ø Free out and in
Question No: 23 ( Marks: 1 ) - Please choose one
Identify the pricing term that indicates the quoted prices include the cost of unloading goods from vessel.
Ø Free in
Ø Free out
Ø Free in and out
Ø Free out and in
choripaychori@ymail.com: Question No: 24 ( Marks: 1 ) - Please choose one
Currently, you find yourself involved in marketing research. The form you are using is flexible, allows explanation of difficult questions and lends itself to showing products and advertisements. What is this form of research?
Ø Personal interviewing
Ø Online interviewing
Ø Vision phone interviewing
Ø Mall intercept
choripaychori@ymail.com: Question No: 27( Marks: 1 ) - Please choose one
Which of the following is an example of a primary source of information?
Ø Census data
Ø Newspaper articles
Ø Google searches
Ø Internal sales reports
choripaychori@ymail.com: Question No: 29 ( Marks: 1 ) - Please choose one
If Proctor and Gamble, need to know what percentage of customers examines product labels before making a product selection in the supermarket? By which method this study would be accomplished?
Ø Focus groups
Ø Mail surveys
Ø Personal interviews
Ø Observation
choripaychori@ymail.com: Question No: 8 ( Marks: 1 ) - Please choose one
Which of the following components of the balance-of-payments statement having greatest interest to international business?
Ø The capital account
Ø The official reserve account
Ø The current account
Ø The monetary account
choripaychori@ymail.com: Question No: 9( Marks: 1 ) - Please choose one
Historical data of a firm is sufficient to find which of the following information?
Ø Trend in sales and profits
Ø Trend in sales only
Ø Trend in profits only
Ø Either trend in sales or profits
choripaychori@ymail.com: Question No: 10 ( Marks: 1 ) - Please choose one
The equilibrium of balance of payment is a condition where the sum of debits and credits becomes equal to zero from which types of account?
Ø Current account + Capital account = 0
Ø Current account + Financial account = 0
Ø Capital account + financial account = 0
Ø Current account + capital account + financial account = 0
choripaychori@ymail.com: Question No: 15 ( Marks: 1 ) - Please choose one
Which of the following mode of international business dispute resolution is nonbonding agreement between parties to resolve disputes by asking a third party to reconcile differences?
Ø Litigation
Ø Mediation
Ø Compromise
Ø Arbitration
choripaychori@ymail.com: Question No: 18( Marks: 1 ) - Please choose one
Which weapon used by the United States against global terrorism is a monetary barrier, where the U.S. refuses to allow importers to exchange its national currency for the seller's currency?
Ø Export restraint
Ø Valuation system
Ø Blocked currency
Ø Differential exchange rate
choripaychori@ymail.com: Question No: 23( Marks: 1 ) - Please choose one
Political environment covers all of the following issues EXCEPT:
Ø System of governments
Ø Ideological orientations
Ø Overall level of developments
Ø National economic and development priorities
choripaychori@ymail.com: Question No: 24 ( Marks: 1 ) - Please choose one
A Pakistani exporter exported rice to European country regardless of goods transferred at designation. Payment will transfer after fixed number of days. Which payment mode is consistent with explained transaction?
Ø Dollar draft
Ø Sight draft
Ø Arrival draft
Ø Date draft
choripaychori@ymail.com: Question No: 25 ( Marks: 1 ) - Please choose one
Carriage paid to (CPT) is one of the trade term is used in place of which of the following.
Ø Free on board (FOB)
Ø Cost and freight (CFR)
Ø Cost, insurance, and freight (CIF)
Ø Free alongside ship (FAS)
choripaychori@ymail.com: Question No: 30 ( Marks: 1 ) - Please choose one
What is the desired rate of speech for a presentation?
Ø 10 to 15 words
Ø 25 to 50 words
Ø 50 to 90 words
Ø 100 to 150 words
choripaychori@ymail.com: Question No: 1 ( Marks: 1 ) - Please choose one
While a Multinational Corporation produces and sells most of its products in and for the domestic market, it has begun to adapt some of its products for sale by foreign middlemen in selected foreign markets. The firm would be best described as engaging in:
Ø Infrequent foreign marketing
Ø International marketing
Ø Regular foreign marketing
Ø Global marketing
choripaychori@ymail.com: Question No: 4 ( Marks: 1 ) - Please choose one
Identify the exact sequence of international marketing that you have learnt in your course.
Ø Analyzing opportunities, strategy development, targeting, marketing mix,
implementation
Ø Analyzing opportunities, targeting, marketing mix, strategy development,
implementation
Ø Analyzing opportunities, targeting, strategy development, marketing mix,
implementation
Ø Analyzing opportunities, marketing mix, targeting, strategy development,
implementation
choripaychori@ymail.com: Question No: 11 ( Marks: 1 ) - Please choose one
The overall nature of international product life cycle and product life cycle is:
Ø Consistent 100%
Ø Partially consistent
Ø Totally different
Ø No need to compare
choripaychori@ymail.com: Question No: 14 ( Marks: 1 ) - Please choose one
Historical data of a firm is sufficient to find which of the following information?
Ø Trend in sales and profits
Ø Trend in sales only
Ø Trend in profits only
Ø Either trend in sales or profits
choripaychori@ymail.com: Question No: 22( Marks: 1 ) - Please choose one
Currently, you find yourself involved in marketing research. The form you are using is flexible, allows explanation of difficult questions and lends itself to showing products and advertisements. What is this form of research?
Ø Personal interviewing
Ø Online interviewing
Ø Vision phone interviewing
Ø Mall intercept
choripaychori@ymail.com: Question No: 23( Marks: 1 ) - Please choose one
Your assistant wants to use secondary data exclusively for the current research project. You advise him that the use of secondary data has some potential problems. Which of the following is not one of them?
Ø All of the needed data is rarely available
Ø It may not be useable for research purpose
Ø More expensive when purchased from the government
Ø You do not know why it was originally collected
choripaychori@ymail.com: Question No: 24 ( Marks: 1 ) - Please choose one
Which of the following is a disadvantage of pre-designed measurement questions?
Ø Customized
Ø Enhanced validity
Ø Reduced project costs
Ø Availability
choripaychori@ymail.com: Question No: 27( Marks: 1 ) - Please choose one
If Unilever needs to survey retailer's attitudes on the availability of product literature in athletic shoe shops and needs the results within four working days, Unilever will probably use what kind of survey?
Ø A mail
Ø A telephone
Ø Computer interviewing
Ø A personal interview
choripaychori@ymail.com: Question No: 29( Marks: 1 ) - Please choose one
ABC Research Group must guard against problems during the implementation phase of marketing research for its clients. Typically, management will not encounter which of these problems?
Ø Respondents who refuse to cooperate or give biased answers shortcuts
Ø Interviewers who make mistakes or take
Ø Interpreting and reporting the findings
Ø Primary data that conflict with secondary data
choripaychori@ymail.com: Question No: 30 ( Marks: 1 ) - Please choose one
Which of the following is a computer program for data preparation?
Ø Microsoft Word
Ø Microsoft Office
Ø SAR
Ø SPSS
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