MGT301 MIDTERM PAPERS 2011 MONTH OF MAY
PAPER#1
It is my today paper Midterm Fall 2011
Date: 13.05.2011
Total 28 mcqz
Long questions are as follows:
What do you understand by direct marketing; discuss the advantages of direct marketing? 5 MARKS
How many stages are involved in adoption process.Discuss in detail? 5 MARKS
If a comapny ABC is goin to introduce a new product in tareget market what will be its positioning strategy? 3 MARKS
How would you classify customers according to their buying behavior based on the type of the product? 3 MARKS
PAPER#2
marketing research and steps of markting research (5marks)
micro enviorments advantages nad disadvantages (5 marks)
maturity of product stage (3 marks)
straight rebuy , modified rebuy , new task buying what is a diffrence (3 marks)
PAPER#3
30 MCQs
• Are Services different from products?..If yes then HOW?
• Define Business Market...What are the characteristics of Business Market
• What do u understand by business market and Businesss buying process?
• What are the three main steps which planners should think about?
PAPER#4
28 MCQs 10% Past Papers.
Theory Questions.
Differentiate between Industrial Products and Consumer Products? 3
Importance of Marketing Intelligence System? 3
What mean the "Reference Group" and importance of "Reference Group" in marketing? 5
The company used resource marketing development for new product for example, Internal Resource, Customers, Competitors, distributors and suppliers?5
PAPER#5
28 mcqs 95% from past papers
subjective questions are:
Uses of research process in organization. 3 marks
a company launches new product in the market but it does not generate revenue . xplain reasons of its failure. 3 marks
discuss three major types of target market? 5 marks
what is market information system? xplain its subsystems . 5 marks.
PAPER#6
28 MCQs ..
23 MCQs in old papers n 5 mcqs new but easy
Advantages of Adoption innovation 3 Marks
Explain the Research process n characteristic 3 Marks
Research Groups and why important for the marketer 5 marks.
if a company want s new business start and he decide to enter in the market how n why and why need to brand name. 5 Marks
okey...............
On Fri, May 20, 2011 at 9:47 AM, CoooL <asad.coool786@gmail.com> wrote:
now 2 more uploaded total 3 papers.
On Fri, May 20, 2011 at 9:42 PM, CoooL <asad.coool786@gmail.com> wrote:
i have one papers on dis link.....seehttp://vuscool.com/business-administration-papers/1634-mgt301-mid-term-current-papers-spring-2011-may-2011-a.html--
On Fri, May 20, 2011 at 9:40 PM, aAisH <mc100405526@vu.edu.pk> wrote:
--
For study materials, past papers and assignments,
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لذّت کی وجہ سے گناہ مت کرو کیوں کہ لذّت ختم ہو جاۓ گی پر گناہ باقی رہ جاۓ گا
اور مشقت کی وجہ سے نیکی مت چھوڑو کیوں کہ مشقت ختم ہو جاۓ گی پر نیکی باقی رہ جاۓ گی
<<<<<<< sAd pAncHi >>>>>>>
--
لذّت کی وجہ سے گناہ مت کرو کیوں کہ لذّت ختم ہو جاۓ گی پر گناہ باقی رہ جاۓ گا
اور مشقت کی وجہ سے نیکی مت چھوڑو کیوں کہ مشقت ختم ہو جاۓ گی پر نیکی باقی رہ جاۓ گی
<<<<<<< sAd pAncHi >>>>>>>
--
For study materials, past papers and assignments,
Join VU School at www.VusCool.com
and www.VUGuys.com
CoooL Virtual University Students Google Group.
To post to this group, send email to coool_vu_students@googlegroups.com
For more options, visit this group at
http://groups.google.com/group/coool_vu_students?hl=en
--
For study materials, past papers and assignments,
Join VU School at www.VusCool.com
and www.VUGuys.com
CoooL Virtual University Students Google Group.
To post to this group, send email to coool_vu_students@googlegroups.com
For more options, visit this group at
http://groups.google.com/group/coool_vu_students?hl=en
--
--
For study materials, past papers and assignments,
Join VU School at www.VusCool.com
and www.VUGuys.com
CoooL Virtual University Students Google Group.
To post to this group, send email to coool_vu_students@googlegroups.com
For more options, visit this group at
http://groups.google.com/group/coool_vu_students?hl=en
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